Reliance Jio Partners with Aptos to Launch Blockchain Rewards for 500M Users
Indian telecom behemoth Reliance Jio is collaborating with Aptos Foundation and Aptos Labs to integrate blockchain-based rewards for its vast customer base of over 500 million. The partnership will leverage Aptos' layer-1 blockchain to distribute digital incentives through Jio's telecom services, marking a significant step in mainstream blockchain adoption.
The MOVE underscores the growing convergence of telecommunications and decentralized technologies, as major players seek to capitalize on blockchain's potential for customer engagement and loyalty programs. This initiative could serve as a blueprint for other telecom giants exploring Web3 integrations.